Social Media Optimization
Social Media Optimization is generally done by discussion of various popular strategies and case studies used in various social media campaigns through out the world by major brands both big and small in order to observe the results obtained and its reasons there of.
There are tools by the social media platforms such as Facebook, Instagram, Twitter, etc to optimize the way we target our audiences. There are tools by third parties too to manage and measure the results from the above platforms as well which help us further dive into the detailed and clean understanding of our target audience.
However just the knowledge to use the tools is not enough to ensure success in social media optimization. The whole of strategy developed as per the client is of much more importance in order to gain positive results.